There’s a lot of misinformation floating around about the best way to fundraise. Innovairre’s Mark Schulhof debunks five myths that could stymie your fundraising campaigns.
Banish five myths that could be holding back your fundraising efforts, according to Mark Schulhof, former CEO of Innovairre. You’ll also find tips and tricks to help your fundraising efforts blossom.
Per a 2018 study, many donors give 4-10 times per year to worthy causes. One-third of donors give to their favorite charities four or more times per year, and 23% give more than ten times per year. This myth is definitely debunked, and you can save your donors time and hassle by offering auto-pay options such as monthly giving plans. Mark Schulhof recommends including monthly giving plans in your direct mailers and online campaigns.
If you have immensely successful fundraising that’s been going strong for 20 years, by all means, keep the tradition alive. Lately, the notion that adding new fundraisers will hurt your cause has been making the round. It’s simply not true. In fact, many organizations cling to the same fundraisers, even when they stop being cash cows. Here are three ways you can make money for your organizations and shake up tradition:
If you want your email campaign to work, ensure that the subject line catches the recipient’s attention. You can use statistics, recent news and information about your organization to raise awareness, grab attention and get a better click-through rate. Email campaigns for donations need just the right mix of sincerity, information and feel-good text to convert readers to donors, says Mark Schulhof, a veteran fundraiser.
Silent and live auctions are fun events that givers love to participate in. These fun, engaging events bring out the competitive nature of many donors. Silent auctions can still draw good press and loyal donors to your ranks.
Truth: Donors often give more after a recent donation. So, Mark Schulfhof advises organizations to find an effective way to take advantage of this tendency.
About Mark Schulhof
Since 2019 Mark Schulhof has served as Executive Chair of Innovairre, after serving as the fundraising company’s CEO from 2006 to 2019. Innovairre currently assists more than 500 charities with their funding campaigns.